We work as part of it. Our specialists join your planning meetings, work from the same revenue and customer data, and plan around your launch and content calendar. Your team keeps ownership of brand, content, email, product and sales. We own paid acquisition: strategy, campaign management, creative strategy for paid media, budget planning and measurement. Most of the value comes from both sides sharing information quickly, so we set up a working rhythm with your team from the start.

GMT is responsible for paid acquisition across Meta and Google. That covers acquisition strategy, campaign setup and optimization, creative strategy and testing for paid media, audience strategy, paid conversion tracking, attribution and reporting. We do not build courses, run sales teams, manage email programs or rebuild your funnels. Where a funnel or offer is limiting paid performance, we show you the data and work with your team on what to change.

We plan them together but measure them separately. Evergreen webinars and funnels should hold a steady acquisition cost that improves over time. Launches and summits concentrate spend into a short window, where higher registration costs can be justified by conversion rate and order value. Blending the two into one number hides problems, so we track each on its own economics and plan budgets around your full calendar.

Yes. For most expert-led businesses, Meta creates demand and Google captures demand that already exists, including searches for your name and brand. The two need different measurement and budget logic. We plan both as one acquisition program, so spend can move to whichever channel is producing customers at the best cost at that point in your calendar.

We start by finding where the pressure is. Comparing cost per registrant, cost per customer and CAC across comparable periods shows whether the issue sits in the media, the funnel or the offer. We set CAC targets by product and campaign type, exclude existing customers where it matters, and judge spend increases by the profit they produce rather than by platform ROAS alone.

We connect what the ad platforms report with what actually happens in your CRM and payment data. That usually means setting up Meta's Conversions API, server-side tracking and CRM conversion feedback, so sales completed on calls, through payment plans or days after the first click still count. The goal is one view of acquisition performance that your marketing and finance teams both trust.