We help education brands scale paying customer acquisition across their digital marketing channels —
using strategies that have helped startups go public. In 90 days, we build you a playbook designed around one thing:
hitting, and exceeding, your enrollment goals.
Led by the leadership who scaled EdTech unicorns into public companies and
now teaches paid acquisition to Stanford MBAs.
30-min call with a founder | Zero Pressure | Complimentary Audit
TRUSTED BY
Our founders built growth at
ad spend managed
client revenue generated
customers acquired
EdTech, Health and SaaS
ad spend managed
client revenue generated
customers acquired
EdTech, Health
and SaaS
Higher Ed & EdTech · B2C or B2B · Since 2018
We help education brands scale paying customer acquisition across their digital channels, using strategies that have helped startups go public. In 90 days, we build you a playbook designed around one thing: hitting, and exceeding, your enrollment goals.
Led by the leadership who scaled EdTech unicorns into public companies and now teaches paid acquisition to Stanford MBAs.
Thirty minutes with a founder, not a sales team. We review your account before we speak.
Trusted by
Our founders built growth at
Proof first
Named, approved and checkable. We partner with C-suite leaders in EdTech because our system works and scales.
“I have brought GMT in to support multiple startups I work with.”
Strong technical expertise across paid social, paid search and affiliate. What I appreciate most is how deeply they embed. They truly operate like internal performance marketers.
“I am 100% confident GMT is the right choice for you.”
When GMT took our account on, our programs were not ROI positive and we were not sure if we would maintain paid channels. Now, these channels bring in over 60% of our inbound MQLs.
“Responsive creative and genuinely analytical platform management.”
For schools, colleges and education companies, GMT helps reach target students while working within the budget we actually have.
State of our industry
Your acquisition goals didn't shrink. Your budget did. AI has changed your organic traffic, and the same conditions that tightened your runway make your customers more expensive to reach through paid channels.
EdTech is in a bear market
Your budget shrank before your targets did
EdTech venture funding fell 28% year-over-year, and the capital still flowing is concentrated in a few competitive categories. You're asked to hold or grow acquisition on a smaller budget than the one that got you here.
Rising competition
EdTech is consolidating. Competitors are bidding up your audience
Competitors aren't just gaining market share. They're gaining ad budgets that outbid you for the same audience, so your CPMs and CPCs climb even when your spend doesn't.
LTV/CAC pressures
Double-digit growth, and higher-LTV customers
“We grew users” no longer defends budget. Boards now check blended CAC, growth and retention at every meeting.
Growing AI demands
You know AI could help. You're not sure what to build or buy
Every vendor pitches a different “AI-powered.” The real decision is which pieces to own and which to bring in.
30-min call with a founder · NDA, then account audit · Zero sales pressure
Channel strategy
We design full-funnel acquisition strategies and advise on the optimal channel mix across Meta, Google, YouTube and beyond, balancing efficiency, scale and brand reach to drive profitable customer acquisition.
We will tell you which channel is carrying you and which is quietly costing you.
The GMT way
Most agencies ask “what's your budget?” We ask which acquisition targets would trigger a step change in your business, and own them with you.
Efficiency
We carry the target with you
Goal setting, media planning and mix modelling done together. We work with your CRO and channel owners, and sit with finance on targets that survive scrutiny.
Evidence
We test rigorously, guess rarely
Every recommendation is backed by structured testing. We protect brand trust while we scale, because in education those two are the same asset.
End to end
One team from strategy to execution
Hands-on from strategy and tracking setup all the way to optimization, with account structures built for your growth stage, not lifted from a template.
You keep whatever we find in the first review, whether or not you work with us.
How we drive growth
Four capabilities, run in that order. Skipping one is why most accounts stall.
Acquire
Reach the right buyers
The paid channels that suit your funnel and your economics, not the ones that suit a template.
Convert
Turn new buyers into repeat purchases
We analyze every step of the funnel, even after the first purchase.
Measure
Connect spend to revenue
Advertising tied to enrollment, revenue and payback rather than platform metrics.
Scale
Build a scalable roadmap
Our insights propel your unpaid channels too, growing your overall marketing output.
We will tell you which of the four is currently breaking your growth.
Core services
Our team is made up of senior experts.
Six areas, run by senior people. Most engagements start with two and expand once the measurement is trustworthy.
01 Strategy
Growth strategy grounded in data, margin discipline and long-term scale.
02 Budget
Capital deployed for efficiency without risking profitability.
03 Execution
Senior-led. Built for precision before it is built for scale.
04 Creative
Message architecture and iterative testing built to convert.
05 Reporting
Performance data turned into something a board can act on.
06 Infrastructure
Tracking, CRM integration and the systems growth depends on.
Tell us where the funnel hurts and we will name the two to start with.
Special program for startups
Performance marketing agencies want an expensive monthly retainer. Most funded startups are not there yet.
Turn your first advertising dollars into customer insights, not an expensive lesson.
Get a seasoned growth team to plan, launch, manage and optimize your first advertising campaigns, so you can learn what drives customer acquisition without building an in-house growth team or wasting ad dollars on expensive mistakes.
We hop on a discovery call to learn if you are ready for advertising.
We audit the business and build the mix around what you need to learn.
Responsibilities and goals agreed, and GMT begins advertising for you.
Weekly performance reviews, with insights that help your whole marketing effort, not just ads, drive more paying customers.
30-min call · Zero pressure
What changed
Three education companies, three different problems, three outcomes we are permitted to publish.
Scaled paid programs while steadily improving MQL efficiency YoY with a flat or reduced budget, supporting Closed Won targets.
Our full-funnel acquisition system helped scale predictably and acquire more patients at a lower cost in a competitive space.
Reaching the right students within a shrinking budget. Growing MQL volume while keeping conversion to enrollment intact.
Client agreements limit what we publish. The detail comes out under NDA on the call.
Why us
Most agencies learn your business from a kick-off deck. We learned it carrying the target ourselves.
Scaled paid acquisition at Mindvalley, and now teaches that playbook to Stanford MBAs.
Built affiliate and international growth motions at two of the largest EdTech platforms in the world.
Every first call is taken by Tushar or Miriam. There is nobody to get past.
Spotlight
Stanford Graduate School of Business invited us to run a seminar on advertising and paired the class with a live health startup. It recorded its best acquisition month to date during the program.
Teaching something to MBA students is a fair test of whether it is a method at all. It is also why our reporting reads like an argument you could take into a board meeting, not a screenshot of a dashboard.
The frameworks we taught became the backbone of the Customer Acquisition Program, so earlier-stage founders get the same structure without a full retainer.
Read the full write-upHow a live startup had its best month while Stanford MBAs ran its ads.
30-min call · Custom Plan · Zero Pressure to Commit
More from our clients
Every quote below is named and approved. Recognize a company? Ask us for a reference call.
“One of the highlights of teaching Customer Acquisition at Stanford GSB.”
Partnering with the Growth Marketing Team was one of the highlights of teaching Customer Acquisition at Stanford GSB. My students didn’t just study growth frameworks; they applied them while managing real advertising budgets, launching live campaigns, and working through the messy, real business challenges that come with them.
“The GMT Team is best-in-class in digital advertising.”
They are always my first recommendation. They combine deep platform knowledge with disciplined execution. Every campaign is structured, intentional, and performance-driven.
“The right balance of professional and genuinely caring.”
GMT supported our paid media during high-pressure, always-on campaigns. Their reliability, responsiveness, and commitment to outcomes made them a trusted partner we could depend on.
“Shoutout to Tushar and his team.”
They have been an absolute pleasure to work with. I highly recommend them. Anytime we had an idea we wanted to try, they would be there to run it. They were really a partner to our business. Not a separate contractor. If you’re looking for someone to just plug into your business and run Ads, they are the right team.
“It was very profitable.”
Tushar and his team helped us to scale to over a million dollars in advertising spend with very good results! They were professional, flexible, and easy to work with. The relationship was very profitable, and I wouldn’t hesitate to work with them again in the future. You can’t go wrong with Tushar and his team.
“We never had a week where our sales reps ran out of demos.”
We had to bring on another rep, because our main problem became calendar availability. That level of demand helped put the company in a position to be acquired.
“Tushar and his team should be your first port of call.”
If you want to scale your Facebook ads, Tushar and his team should be your first port of call. They took our old campaigns which were performing okay, turned them into winners and then scaled them.
We will connect you with a current client when you are close to deciding.
Before you book
We only work in education, health and adjacent learning businesses, and our founders ran acquisition inside Mindvalley, Coursera and Udemy before starting GMT. In practice:
Retainers are scoped against the size of the account and the work involved, so we price after the first call rather than before it.
On media there is a practical floor. Below roughly $5,000 a month most accounts cannot gather enough conversion data for a platform to optimize, so you pay for learning instead of customers. Below that, the Customer Acquisition Program is the better route.
Measurement improves in the first two to three weeks because that work is largely mechanical. Growth in the media takes one to two full buying cycles.
Senior practitioners, and a founder stays involved. We take on a small number of clients each year specifically so that stays true.
You get one team across strategy, media, creative and tracking rather than a separate vendor for each.
Alongside them, not instead of them. Most of our clients have marketing, data and dev teams already, and we take ownership of paid growth the way an in-house acquisition lead would.
Not publicly. Publishing specific revenue figures would breach most of our client agreements, and vague percentages with no named source are worth nothing to a reader who knows this industry.
Less than most agencies, but not nothing. The engagements that move fastest have one person on your side who can make decisions without convening a committee.
Yes, where the growth logic transfers. Digital health, wellness and SaaS sit close enough to adult learning that the funnel behaves similarly, though the advertising rules often do not.
Growth work needs a runway to be judged fairly, so engagements are structured in quarters rather than months. A single month tells you almost nothing about whether a channel works.
When there is no product-market fit yet. Advertising makes an existing demand curve steeper; it does not create one.
If we are not the right fit we will say so on the call, and point you to who is.
Next step
Bring the number you cannot explain. You will leave with at least one thing worth doing, whether or not you hire us.
Taken by Tushar or Miriam. Thirty minutes.
Named, approved and checkable.
We partner with C-suite leaders in EdTech because our system works and scales.
Strong technical expertise across paid social, paid search and affiliate. What I appreciate most is how deeply they embed. They truly operate like internal performance marketers.
Kim Caldbeck
Former CMO, Coursera
“When GMT took our account on, our programs were not ROI positive and we were not sure if we would maintain paid channels. Now, these channels bring in over 60% of our inbound MQLs.”
Sarah Jeter
Senior Marketing Manager, Interplay Learning
For schools, colleges and education companies, GMT helps reach target students while working within the budget we actually have.
Gordon Drummond
President, Sessions College
Your acquisition goals didn't shrink. Your budget did.
AI has changed your organic traffic and the same
market conditions that tightened your runway are also making the customers you're chasing more expensive
to reach both via paid channels.
EdTech venture funding fell 26% year-over-year, and the capital that is still flowing is concentrated in a handful of competitive categories; which means you're being asked to hold or grow acquisition numbers on a media budget that's smaller than what got you here.
Competitors aren't just gaining market share — they're gaining ad budgets that can outbid you for the same paid audience. Your CPMs and CPCs climb even though your spend didn't grow, and the cheap, efficient audience you built your acquisition model on keeps getting more expensive to reach.
We grew users" stopped being enough to defend budget in a tighter capital environment. What gets you the next release of spend is blended CAC trending down YoY growth held next to it, and customers who stick around and spend more — three numbers pulling in different directions that your board now checks every board meeting instead of every quarter.
You want AI working inside your marketing and product experience, not just in your ad copy. But every vendor pitches a different version of "AI-powered," and building in-house means pulling your thin team off the roadmap. The decision isn't whether to use AI — it's knowing which pieces to own and which are safer to bring in from outside.
30-min Call with a Founder | NDA Followed by Account Audit | Zero Sales Pressure
We design full-funnel acquisition strategies and advise on the optimal channel mix
across Meta, Google, YouTube and beyond, balancing efficiency, scale and brand reach
to drive profitable customer acquisition.
We will tell you which channel is carrying you and which is quietly costing you.
In a market full of media buyers and agencies asking
'what's your budget?' instead of 'what acquisition targets would trigger step changes in your business?', we pride ourselves in being an embedded growth partner.
Goal setting, media planning and mix modelling done together. We work with your CRO and channel owners, and sit with finance on targets that survive scrutiny.
Every recommendation is backed by structured testing. We protect brand trust while we scale, because in education those two are the same asset.
Hands-on from strategy, to tracking setup all the way to optimization, with account structures built for your growth stage rather than lifted from a template.
You keep whatever we find in the first review,
whether or not you work with us.
Four capabilities, run in that order. Skipping one is why most accounts stall.
The paid channels that suit your funnel and your economics, not the ones that suit a template.
We analyze every step of the funnel, even after the first purchase has occurred.
Advertising tied to enrolment, revenue and payback rather than to platform metrics.
Our insights scale and propel other unpaid channels to grow your overall marketing output
We will tell you which of the four is currently breaking your growth.
Our team is comprised of senior experts.
Six areas, run by senior people. Most engagements start with two and expand once the measurement is trustworthy.
Growth strategy grounded in data, margin discipline and long-term scale.
Capital deployed for efficiency without risking profitability.
Senior-led. Built for precision before it is built for scale.
Message architecture and iterative testing built to convert at scale.
Performance data turned into something a board can act on.
Tracking, CRM integration and the systems growth depends on.
Tell us where the funnel hurts and we will name the two to start with.
Performance marketing agencies want an expensive monthly retainer.
Most funded startups are not there yet.
Get a seasoned growth team to plan, launch, manage, and optimize your first advertising campaigns—so you can learn what drives customer acquisition without building an in-house growth team or wasting ad dollars on expensive mistakes.
1
Apply
We hop on a discovery call to learn if you are ready for advertising
2
Onboarding
We audit the business and build the mix around what you need to learn.
3
Kickoff
Responsibilities and goals agreed and GMT begins advertising for you.
4
Insights
Weekly performance reviews. Insights that help marketing overall; not ads drive more paying customers.
30-min call | Zero Pressure
Three education companies, three different problems,
three outcomes we are permitted to publish.
Scaled paid programs while steadily improving MQL efficiency YoY with a flat or reduced budget. Supporting Closed Won targets.
Our full-funnel acquisition system helped scale predictably and acquire more patients at a lower cost for a company in this competitive space.
Reaching the right students within a shrinking YoY budget. Growing MQL volume while keeping CVR to Enrollment intact.
Client agreements limit what we publish. The detail comes out under NDA on the call.
Most agencies learn your business from a kick-off deck.
We learned it carrying the target ourselves.
Scaled paid acquisition at Mindvalley — now
teaches that playbook to Stanford MBAs.
Chief Marketing Officer
Mindvalley
Director, User Acquisition
Mindvalley
VP Marketing
Crowdstaffing
Guest lecturer
Stanford GSB
Built affiliate and international growth motions at two of the largest EdTech platforms in the world.
Director
Coursera
Global Affiliate Marketing Lead
Udemy
International growth
and partnerships
Coursera
Guest lecturer
Stanford GSB
Every first call is taken by Tushar or Miriam. There is nobody to get past.
Stanford Graduate School of Business invited us to run a seminar on advertising and paired the class with a live health startup. It recorded its
best acquisition month to date during the programme.
Teaching something to MBA students is a fair test of whether it is a method at all. Anything that only works while it stays vague does not survive a seminar room.
It is also why our reporting reads like an argument you could take into a board meeting rather than a screenshot of a dashboard.
The frameworks we taught became the backbone of the Customer Acquisition Program, so earlier-stage founders get the same structure without a full retainer.
30-min call | Custom Plan | Zero Pressure to Commit
Every quote below is named and approved. Recognise a company? Ask us for a reference call.
Kwabena Baah Donkor
Professor
Stanford GSB
“One of the highlights of teaching Customer Acquisition at Stanford GSB.”
Partnering with the Growth Marketing Team was one of the highlights of teaching Customer Acquisition at Stanford GSB. My students didn’t just study growth frameworks; they applied them while managing real advertising budgets, launching live campaigns, and working through the messy, real business challenges that come with them.
Ajit Nawalkha
Founder
Evercoach by Mindvalley
“The GMT Team is best-in-class in digital advertising.”
They are always my first recommendation. They combine deep platform knowledge with disciplined execution. Every campaign is structured, intentional, and performance-driven.
Alex Howard
CEO
Optimum Health Clinic
“The right balance of professional and genuinely caring.”
GMT supported our paid media during high-pressure, always-on campaigns. Their reliability, responsiveness, and commitment to outcomes made them a trusted partner we could depend on.
Sean Patrick Simpson
CEO
Soul Space Media
“Shoutout to Tushar and his team.”
They have been an absolute pleasure to work with. I highly recommend them. Anytime we had an idea we wanted to try, they would be there to run it. They were really a partner to our business. Not a separate contractor. If you’re looking for someone to just plug into your business and run Ads, they are the right team.
Josh Dunlop
CEO
Expert Photography
“It was very profitable.”
Tushar and his team helped us to scale to over a million dollars in advertising spend with very good results! They were professional, flexible, and easy to work with. The relationship was very profitable, and I wouldn’t hesitate to work with them again in the future. You can’t go wrong with Tushar and his team.
Camille Ulmer
Co-founder
Daily.ai
“We never had a week where our sales reps ran out of demos.”
We had to bring on another rep, because our main problem became calendar availability. That level of demand helped put the company in a position to be acquired.
Mark Webster & Gael Breton
Authority Hacker
“Tushar and his team should be your first port of call.”
If you want to scale your Facebook ads, Tushar and his team should be your first port of call. They took our old campaigns which were performing okay, turned them into winners and then scaled them.
We only work in education, health and adjacent learning businesses, and our founders ran acquisition inside Mindvalley, Coursera and Udemy before starting GMT. What that changes in practice:
Retainers are scoped against the size of the account and the work involved, so we price after the first call rather than before it.
On media there is a practical floor. Below roughly $5,000 a month most accounts cannot gather enough conversion data for a platform to optimise, so you pay for learning instead of customers. Below that, the Customer Acquisition Program is the better route.
Measurement improves in the first two to three weeks because that work is largely mechanical. Growth in the media takes one to two full buying cycles.
Senior practitioners, and a founder stays involved. We take on a small number of clients each year specifically so that stays true.
You get one team across strategy, media, creative and tracking rather than a separate vendor for each.
Alongside them, not instead of them. Most of our clients have marketing, data and dev teams already, and we take ownership of paid growth the way an in-house acquisition lead would.
Not publicly. Publishing specific revenue figures would breach most of our client agreements, and vague percentages with no named source are worth nothing to a reader who knows this industry.
Less than most agencies, but not nothing. The engagements that move fastest have one person on your side who can make decisions without convening a committee.
Yes, where the growth logic transfers. Digital health, wellness and SaaS sit close enough to adult learning that the funnel behaves similarly, though the advertising rules often do not.
Growth work needs a runway to be judged fairly, so engagements are structured in quarters rather than months. A single month tells you almost nothing about whether a channel works.
When there is no product-market fit yet. Advertising makes an existing demand curve steeper, it does not create one.
If we are not the right fit we will say so on the call, and point you to who is.
Bring the number you cannot explain.
You will leave with at least one thing worth doing, whether or not you hire us.
Taken by Tushar or Miriam. Thirty minutes.
Full-funnel growth agency for EdTech. Led by
marketers who scaled EdTech unicorns into
public companies.
© 2026 Growth Marketing Team. All rights reserved.
