Customer Acquisition for
Startups
Consultants providing strategy for startups & small businesses
Turn your first $10K in ad spend into actionable customer insights
Learn proven customer acquisition frameworks
Launch and optimize paid campaigns
Gain actionable customer insights
Build a scalable growth foundation
Receive expert guidance every step of the way
"During This LIVE Presentation
We'll Show You The Funnel AND Help You To Customize It For Yourself So You Can Start Generating More Of Your Dream Clients By The Time The Web-class Is Over!!!"
Starts Live
00Hours:00Minutes:00Seconds
( NOTE: I'll Show You This New Software Feature LIVE, And Then Give You A Copy For FREE! )
Customer Acquisition for
Startups
Consultants providing strategy for startups & small businesses
Turn your first $10K in ad spend into actionable customer insights
Learn proven customer acquisition frameworks
Launch and optimize paid campaigns
Gain actionable customer insights
Build a scalable growth foundation
Receive expert guidance
every step of the way
"During This LIVE Presentation
We'll Show You The Funnel AND Help You To Customize It For Yourself So You Can Start Generating More Of Your Dream Clients By The Time The Web-class Is Over!!!"
Starts Live
00Hours:00Minutes:00Seconds
( NOTE: I'll Show You This New Software Feature LIVE, And Then Give You A Copy For FREE! )
Trusted by performance-
driven leaders
“I have brought GMT in to support multiple startups I work with.”
They have strong technical expertise across paid social, paid search, and affiliate marketing, and they’re fantastic partners—whether you’re setting up your first advertising tests or looking to take existing programs to the next level through optimization. What I appreciate most is how deeply they embed with your team. They truly operate like internal performance marketers, helping evaluate and scale your efforts while staying focused on overall business impact and ROI.
Kim Caldbeck
Former CMO, Coursera
“They’ve been a pillar partner for us for more than two years.”
We never actually had a week where our sales reps ran out of demos. In fact, we had to expand the team and bring on another sales rep because our main problem became calendar availability. That level of demand helped put the company in a position to be acquired. We were acquired last year, and this was largely thanks to Tushar and his team.
Camille Ulmer
Co-Founder, Daily.ai
“GMT helped us turn acquisition data into real growth insights.”
“We joined the Customer Acquisition Program expecting a valuable learning experience. What surprised us was the level of impact it had on Astra Health. Guided by GMT’s frameworks and mentorship, we generated meaningful acquisition insights that resulted in our strongest customer acquisition month to date. GMT’s expertise and the team's execution created real value for our business, and I would absolutely recommend the program to founders looking to accelerate growth.”
Jake Kailahi
Founder, Try Astra
“I am 100% confident GMT is the right choice for you and your company.”
When GMT took our account on, our programs were not ROI positive and we were not sure if we would maintain paid channels. Now, these channels bring in over 60% of our inbound MQLs. I cannot recommend GMT highly enough for any team, but especially startups who have a lot of questions to answer and something to prove. They’re knowledgeable on all aspects of advertising: the platform, tracking, technical issues, audience creation, optimization, testing, all of it. They’re experts at everything!
Sarah Jeter
Senior Marketing ManagerInterplayLearning.com
THE CHALLENGE
You're not ready for a full agency.
But you can't afford to guess.
Full-service agencies in the Silicon Valley require >$8k+ monthly retainers and
assume you already have a working funnel.
Many startups are stuck here
— Have funding
— Need customers
— Have never run paid acquisition
— Don't know CAC
— Don't have the right infrastructure set up
— Don't have strategy for paid channels yet
Most startup founders spend their first ad budget learning expensive lessons alone.
But GMT’s Customer Acquisition Lab changes that.
Most startup founders spend their first ad budget learning expensive lessons alone.
But GMT’s Customer Acquisition Lab changes that.
Most startup founders spend their first ad budget learning expensive lessons alone.
But GMT’s Customer Acquisition Lab changes that.
THE CHALLENGE
You're not ready
for a full agency.
But you can't afford to guess.
Full-service agencies in the Silicon Valley require >$8k+ monthly retainers and assume you already have a working funnel.
Many startups are
stuck here
- Have funding
- Need customers
- Have never run paid acquisition
- Don't know CAC
- Don't know which channels work best for your product
- Don't have strategy for paid channels yet
- Business audit
Most startup founders spend
their first ad budget learning expensive lessons alone.
But GMT’s
Customer Acquisition Lab changes that.
Most startup founders spend their first ad budget learning expensive lessons alone.
But GMT’s Customer Acquisition Lab changes that.
How it works
A simple path from application to a working acquisition roadmap.
01
Apply
We select a few startups per
cohort based on PMF, systems readiness, and target customer.
02
Onboarding roadmap
We audit and learn about
your business to craft the ideal advertising mix and plan to maximize your learnings and ROI.
03
Kickoff
Alignment of responsibilities between both teams and goals to achieve the most out of the 3mo program.
04
Mentored growth
Weekly expert reviews of your campaigns. Real feedback, real data. Leave with a working playbook & scalable strategy to continue customer acquisition.
How it works
A simple path from application to a working acquisition roadmap.
01
Apply
We select a few startups per cohort based on PMF, systems readiness, and target customer.
02
Onboarding
roadmap
We audit and learn about
your business to craft the ideal advertising mix and plan to maximize your learnings and ROI.
03
Kickoff
Alignment of responsibilities between both teams and goals to achieve the most out of the 3mo program.
04
Mentored
growth
Weekly expert reviews of your campaigns. Real feedback, real data. Leave with a working playbook & scalable strategy to continue customer acquisition.
01
Apply
We select a few startups per cohort based on PMF, systems readiness, and target customer.
02
Onboarding
roadmap
We audit and learn about
your business to craft the ideal advertising mix and plan to maximize your learnings and ROI.
03
Kickoff
Alignment of responsibilities between both teams and goals to achieve the most out of the 3mo program.
04
Mentored
growth
Weekly expert reviews of your campaigns. Real feedback, real data. Leave with a working playbook & scalable strategy to continue customer acquisition.
WHY US
The agency Stanford trusts to
teach growth
Our mission with this 3mo program is to empower more entrepreneurs with the same tools and frameworks
we teach at Stanford's University Graduate School of Business
About Growth Marketing Team
Growth Marketing Team is a performance marketing agency specializing in full-funnel paid customer acquisition for education, health, and SaaS companies. Founded by
Tushar Bhatnagar and Miriam Lopez, C-level talent that led EdTech unicorns into public companies.
We help companies build scalable acquisition systems that turn paid media into a predictable growth engine.
WHY US
The agency
Stanford
trusts to teach growth
Our mission with this 3mo program
is to empower more entrepreneurs with the same tools and frameworks we teach at Stanford's University Graduate School of Business.
About Growth Marketing Team
Growth Marketing Team is a performance marketing agency specializing in full-funnel paid customer acquisition for education, health, and SaaS companies. Founded by Tushar Bhatnagar and Miriam Lopez, C-level talent that led EdTech unicorns into public companies.
We help companies build scalable acquisition systems that turn paid media into a predictable growth engine.
12-Week Growth Roadmap
A 12-week intensive advertising pilot
that drives not just data, but insights.
Month 1
Foundation & planning
- Business audit
- Ad tech foundations
- Competitor research
- Strategy plan
Month 2
Launch & test
- Test roadmap
- Campaign launch
- First wave of learnings & insights
- Reporting
- Campaign optimization
Month 3
Optimize & refine
- Channel mix adjustment
- Creative refreshed
- Second wave of learnings & insights
- Reporting
12-Week Growth Roadmap
A 12-week intensive advertising pilot
that drives not just data, but insights.
Month 1
Foundation & planning
- Business audit
- Ad tech foundations
- Competitor research
- Strategy plan
Month 2
Launch & test
- Test roadmap
- Campaign launch
- First wave of learnings and insights
- Reporting
- Campaign optimization
Month 3
Optimize & refine
- Channel mix adjustment
- Creative refreshed
- Second wave of learnings and insights
- Reporting
STARTUP SUCCESS STORIES
Real startups. Real results.
Every startup we work with started with a limited budget, no ads infrastructure, and a lot of questions. Here's what happened.
THE CHALLENGE
Had initial funding but zero ad infrastructure. No tracking, no pixel, no idea what their CAC was or which channel made sense.
Full pixel & tracking setup from scratch- First Meta + Google campaigns live within 2 weeks
- Clear CAC benchmark established in 90 days
Outcome: Left with a repeatable acquisition playbook and first scalable campaign.
Daily.ai
AI startup · AcquiredTHE CHALLENGE
Very limited budget, no structured ad strategy. Needed to understand their best customer segment before running out of runway.
- Identified highest-converting audience segment
- Restructured campaign architecture completely
- Data used directly in acquisition conversations
Outcome:Traction from paid ads contributed to company acquisition.
Sessions
B2B SaaS · Growth stageTHE CHALLENGE
Running ads but with a startup mindset and budget constraints. Needed expert structure without a full agency retainer commitment.
- Campaign audit and full rebuild
- Improved attribution and funnel tracking
- Team upskilled on campaign management
Outcome:Internal team now runs campaigns independently with expert-built foundation
Interplay Learning
Edtech · Series ATHE CHALLENGE
Technically a startup still figuring out paid. Needed to validate their ICP through advertising before scaling spend significantly.
- ICP validated through structured ad experiments
- Multi-channel testing across Meta & Google
- Scalable campaign framework built
Outcome:Paid ads now a core growth channel with proven unit economics--
STARTUP SUCCESS STORIES
Real startups. Real results.
Every startup we work with started with a limited budget, no ads infrastructure,
and a lot of questions. Here's what happened.
Astra
SaaS · Early stageTHE CHALLENGE
Had initial funding but zero ad infrastructure. No tracking, no pixel, no idea what their CAC was or which channel made sense.
- Full pixel & tracking setup from scratch
- First Meta + Google campaigns live within 2 weeks
- Clear CAC benchmark established in 90 days
Outcome: Left with a repeatable acquisition playbook and first scalable campaign.
Daily.ai
AI startup · AcquiredTHE CHALLENGE
Very limited budget, no structured ad strategy. Needed to understand their best customer segment before running out of runway.
- Identified highest-converting audience segment
- Restructured campaign architecture completely
- Data used directly in acquisition conversations
Outcome:Traction from paid ads contributed to company acquisition.
Sessions
B2B SaaS · Growth stageTHE CHALLENGE
Running ads but with a startup mindset and budget constraints. Needed expert structure without a full agency retainer commitment.
- Campaign audit and full rebuild
- Improved attribution and funnel tracking
- Team upskilled on campaign management
Outcome:Internal team now runs campaigns independently with expert-built foundation
Interplay Learning
Edtech · Series ATHE CHALLENGE
Technically a startup still figuring out paid. Needed to validate their ICP through advertising before scaling spend significantly.
- ICP validated through structured ad experiments
- Multi-channel testing across Meta & Google
- Scalable campaign framework built
Outcome:Paid ads now a core growth channel with proven unit economics--
WHO QUALIFIES
Who is a
good fit
This program might be a good fit if you:
Can commit $10K–$12K in ad budget for 3 months
Have one person on your team who can be the day-to-day contact
Have one person on your team who can implement tracking on the backend of your site/app
Haven't run structured paid ads before (or ran them with poor results)
This program may not be a good fit if you:
You're unable to invest in customer acquisition testing
No one on your team can serve as a primary point of contact
Have not yet solidified your product’s core value proposition
Haven't yet acquired your first 100 customers
WHO QUALIFIES
Who is a good fit
This program might be a good
fit if you:
Can commit $10K–$12K in ad budget for 3 months
Have one person on your team who can be the
day-to-day contact
Have one person on your team who can implement
tracking on the backend of your site/app
Haven't run structured paid ads before (or ran them
with poor results)
This program may not be a good
fit if you:
You're unable to invest in customer acquisition testing
No one on your team can serve as a primary point
of contact
Have not yet solidified your product’s core value
proposition
Haven't yet acquired your first 100 customers
TRACK RECORD
GMT has spent 8 years helping Silicon Valley startups drive measurable growth and scale toward major milestones, including IPO.
$200M+
in ad spend managed
with precision
and measurable ROI
$400M+
in verified client revenue generated through
data-driven scaling
1.5M+
high-value customers acquired through strategic full-funnel campaigns
TRACK RECORD
GMT has spent
8 years helping Silicon Valley startups drive measurable growth and scale toward major milestones, including IPO.
$200M+
in ad spend managed with precision and measurable ROI
$400M+
in verified client revenue generated through data-driven scaling
1.5M+
high-value customers acquired through strategic full-funnel campaigns
$200M+
in ad spend managed
with precision
and measurable ROI
$400M+
in verified client revenue generated through
data-driven scaling
1.5M+
high-value customers acquired through strategic full-funnel campaigns
Ready to drive your best customer acquisition month and drive insights from advertising?
Ready to drive your best customer acquisition month and
drive insights from advertising?
CLIENT TESTIMONIALS
What growth partners say
Full-Funnel Growth Marketing
for EdTech
Partner with a full-funnel agency for EdTech.
Led by marketers who turned unicorns into
public companies, we deliver on your
acquisition goals with clarity.
© 2026 Growth Marketing Team.
All rights reserved.
Full-Funnel Growth Marketing for EdTech
Partner with a full-funnel agency for EdTech. Led by marketers who turned unicorns into public companies, we deliver on your acquisition goals with clarity.
© 2026 Growth Marketing Team. All rights reserved.