Paid acquisition, startups
When should a startup invest in paid ads? 4 readiness checks
Budget size isn't the question that matters, readiness is. The checklist we walk every founder through before we let them near a paid acquisition budget, with real numbers from our Stanford GSB program.
Miriam Lopez
Account health
Meta ad account restricted? How to diagnose and recover
A Meta ad account restriction is rarely one single problem. Here's the diagnosis-first approach we walk established advertisers through before they appeal anything.
Miriam, Manisha, Tushar
Customer acquisition cost
Your EdTech CAC is rising as spend scales. Here's where to look before cutting budget
A higher CAC or cost per qualified lead tells you that efficiency changed. It doesn't tell you why. Here's the diagnostic framework we walk established EdTech teams through before anyone touches the budget.
Manisha B.
Case study, small budget
Nonprofit advertising on a small budget: a paid ads case study
How under $800 in ads sold out a first-time show in Austin with 5x ROAS, and what it proves about what NGOs, arts nonprofits and underrepresented communities can do with the right marketing partner.
Miriam Lopez
Lead quality, funnel diagnosis
Ads generating leads but no sales? How to find where your funnel is breaking
If your ads bring in leads that never become paying customers, the campaign may not be the main problem. Here's how to map the full lead-to-customer journey and find the stage where the biggest drop happens.
Rohit Madaan
Google Ads, AI workflows
Google Ads automation with Claude: what to automate, where to run it, and how to verify it
A practical framework for deciding which Google Ads tasks are worth automating, choosing between Google Ads Scripts, Apps Script and AI, and verifying the output before anything affects a live account.
Yogesh Jain
Paid channels, startups
Meta or Google Ads for startups? How to choose your first paid channel
Should your startup begin with Google Ads or Meta Ads? Learn how to choose your first paid channel based on existing demand, customer behavior and acquisition goals.
Miriam Lopez
Not sure you're ready for paid ads?
Get a free readiness audit from GMT before you spend a dollar on Google or Meta.
