"Test-Drive The New
'Secrets of Success'
Membership & Community For 30 Days, And We'll SHIP YOU These 3 Gifts For FREE...! Just For Saying 'MAYBE...'
Class Currently in Session!
Class Currently in Session!
Class Currently in Session!
Class Currently in Session!
— Stanford Guest Teachers
Stanford Guest Teachers
Growth Marketing Team Selected to Guest Lecture at Stanford GSB on Customer Acquisition
Growth Marketing Team Selected to Guest Lecture at Stanford GSB on Customer Acquisition
Growth Marketing Team has been invited to guest lecture at the Stanford Graduate School of Business as part of a course focused on customer acquisition for new ventures—an advanced program designed for founders building the next generation of startups.
The session, led in collaboration with Stanford instructors Kim Caldbeck and Kwabena Baah Donkor, will take place during the Spring term 2026 and focus on one of the most critical (and misunderstood) aspects of startup growth: paid customer acquisition.
Bringing Real-World Startup Growth
Strategies Into the Classroom
At Stanford, theory meets practice—and that’s exactly where Growth Marketing Team thrives.
During the session, our team will guide students through how modern startups can
leverage paid media to:
- Validate early-stage ideas
- Build predictable acquisition systems
- Scale efficiently across channels
- Balance creative and data-driven decisions
The session will go beyond theory, diving into hands-on frameworks across paid search, social, affiliate, influencer, and emerging channels—mirroring the real-world playbooks we use with clients to help them drive profitable customer acquisition and successful IPOs.
Students will also gain practical exposure to campaign setup, testing, and optimization—learning what it actually takes to launch and scale campaigns in today’s competitive landscape.
From Successful Business Leaders
to Educators
This invitation reflects what Growth Marketing Team is known for: scalable, profitable executive-level paid customer acquisition.
Our founders and team bring decades of experience building and scaling acquisition engines for some of the most recognized companies in education and digital products.
"We’ve always believed that paid acquisition shouldn’t just drive growth—it should drive profitable, predictable growth. That’s what we’re excited to bring into the classroom at Stanford.”
Tushar Bhatnagar
Founder, Growth Marketing Team
Why Stanford. Why Now.
Customer acquisition remains one of the biggest challenges for early-stage companies.
Many founders fall into two patterns:
- Burn capital on unstructured ad experiments that result in no learnings
- Or avoid paid media entirely due to lack of clarity on how to get return on investment
This session is designed to bridge that gap—equipping students with a clear understanding of how to approach paid growth strategically from day one.
“There’s a massive gap between how paid acquisition is taught and how it actually works in the real world. Our goal is to give founders frameworks and hands-on experience—not just concepts.”
Miriam Lopez
Co-founder, Growth Marketing Team
About Growth Marketing Team
Growth Marketing Team is a performance marketing agency specializing in
full-funnel paid customer acquisition for education, wellness, and SaaS companies.
We help businesses:
- Scale profitably
- Build reliable acquisition systems
- Turn paid media into a predictable growth engine
Collectively, the team has:
Managed over $200M+ in ad spend
Generated $400M+ in client revenue
Acquired 1.5M+ customers globally
"Test-Drive The New
'Secrets of Success'
Membership & Community For 30 Days, And We'll SHIP YOU These 3 Gifts For FREE...! Just For Saying 'MAYBE...'
Class Currently in Session!
Stanford Guest Teachers
Growth Marketing Team Selected to Guest Lecture at Stanford GSB on Customer Acquisition
Growth Marketing Team Selected to Guest Lecture at Stanford GSB on Customer Acquisition
Growth Marketing Team has been invited to guest lecture at the Stanford Graduate School of Business as part of a course focused on customer acquisition for new ventures—an advanced program designed for founders building the next generation of startups.
The session, led in collaboration with Stanford instructors Kim Caldbeck and Kwabena Baah Donkor, will take place during the Spring term 2026 and focus on one of the most critical (and misunderstood) aspects of startup growth: paid customer acquisition.
Bringing Real-World Startup Growth
Strategies Into the Classroom
At Stanford, theory meets practice—and that’s exactly where Growth Marketing Team thrives.
During the session, our team will guide students through how modern startups can
leverage paid media to:
- Validate early-stage ideas
- Build predictable acquisition systems
- Scale efficiently across channels
- Balance creative and data-driven decisions
The session will go beyond theory, diving into hands-on frameworks across paid search, social, affiliate, influencer, and emerging channels—mirroring the real-world playbooks we use with clients to help them drive profitable customer acquisition and successful IPOs.
Students will also gain practical exposure to campaign setup, testing, and optimization—learning what it actually takes to launch and scale campaigns in today’s competitive landscape.
From Successful Business Leaders
to Educators
This invitation reflects what Growth Marketing Team is known for: scalable, profitable executive-level paid customer acquisition.
Our founders and team bring decades of experience building and scaling acquisition
engines for some of the most recognized companies in education and digital products.
"We’ve always believed that paid acquisition shouldn’t just drive growth—it should drive profitable, predictable growth. That’s what we’re excited to bring into the classroom at Stanford.”
Tushar Bhatnagar
Founder, Growth Marketing Team
Why Stanford.
Why Now.
Customer acquisition remains one of the biggest challenges for early-stage companies.
Many founders fall into two patterns:
- Burn capital on unstructured ad experiments that result in no learnings
- Or avoid paid media entirely due to lack of clarity on how to get return on investment
This session is designed to bridge that gap—equipping students with a clear understanding of how to approach paid growth strategically from day one.
“There’s a massive gap between how paid acquisition is taught and how it actually works in the real world. Our goal is to give founders frameworks and hands-on experience—not just concepts.”
Miriam Lopez
Co-founder, Growth Marketing Team
About Growth Marketing Team
Growth Marketing Team is a performance marketing agency specializing in full-funnel
paid customer acquisition for education, wellness, and SaaS companies.
We help businesses:
- Scale profitably
- Build reliable acquisition systems
- Turn paid media into a predictable growth engine
Collectively, the team has:
Managed over $200M+ in ad spend
Generated $400M+ in client revenue
Acquired 1.5M+ customers globally
End-to-end advertising. Designed for measurable, lasting impact.
An Embedded Growth Partner,Not an External Vendor
We don’t operate on the sidelines. Our team embeds directly into your business, working alongside your internal stakeholders as true performance partners. We take ownership of acquisition the same way an in-house growth team would — evaluating what’s working, stress-testing assumptions, and scaling only what drives measurable business impact.
What I appreciate most is how deeply they embed with your team.
They truly operate like internal performance marketers, helping evaluate and scale your efforts while staying focused on overall business impact and ROI.
Kim CalbeckFormer CMO Coursera
Paid Customer Acquisition for the Education Industry
Our founders have built and led marketingat industry-defining education brands like Mindvalley, Udemy, and Coursera. This experience allows Growth Marketing Team to craft strategies that protect your brand while driving profitable growth month over month. Our team brings over 40+ years of combined experience in media, education, and wellness. Every recommendation is backed by data, careful testing, and a deep respect for your brand reputation — ensuring you scale with confidence and clarity.
"The GMT Team are best-in-class advertising experts"
They are always my first recommendation.
Ajit Nawalkha Founder, Evercoach by Mindvalley
Startup-Proven Strategy with Data-Driven Execution
Our service package includes everything an established expert needs in a complete advertising partner. From strategic planning to hands-on management across 10+ ad platforms, every detail is optimized for clarity, profitability, and peace of mind. Advertising success lies in the details — testing, optimization, and continuous improvement. Growth Marketing Team custom-designs every setup to align with each client’s growth stage and financial goals.
I cannot recommend GMT highly enough for any team, but especially startups. They can do everything from execution to high-level strategy. I rely on them for assistance with all aspects of ads management.
Sarah Jeter Senior Marketing Manager, IL