Find the Right Way to Implement GA4 and Conversion API in Under 40 Minutes!
Designed for CEOs, marketing directors, and business leaders, this course provides a high-level overview of GA4 and Conversion API. Explore how these cutting-edge tools enable effective ad tracking, empower decision-making, and drive results in the face of changing privacy regulations.
Designed for CEOs, marketing directors, and business leaders, this course enables one to find the right approach to GA4 and Conversion API implementation.
You'll understand different approaches to cookie-less tracking, see the pros and cons of each and get enough information to make the right decision for your business.
Gain the knowledge and skills to thrive in the cookie-less era. Join the course to learn how GA4 and Conversion API can elevate your advertising efforts and future-proof your business.
Gain the knowledge and skills to thrive in the cookie-less era.
Join the course to learn how GA4 and Conversion API can elevate your advertising efforts and future-proof your business.
Hi There!
Are you ready to navigate the changing advertising landscape in a cookie-less world? Introducing our comprehensive course, "Advertising in a Cookie-Less World," where you'll learn how to leverage the power of GA4 and Conversion API to drive results and stay ahead of the competition.
As a CEO or marketing director, you understand the importance of effective ad tracking and data-driven decision-making. In this course, we provide an overview of GA4 and Conversion API, giving you the knowledge and insights you need to make informed marketing strategies without relying on traditional cookies.
Our course is designed specifically for non-technical marketers like you, who want to understand how these cutting-edge tools interact and impact your advertising efforts. We won't bog you down with technical jargon; instead, we focus on practical insights and high-level understanding.
Here's what you'll gain from our course:
1. An understanding of the evolving advertising landscape and the need to migrate to a cookie-less world.
2. Learn how to navigate tracking without cookies, what it means for your campaigns, and whether it can be used to your advantage.
2. Insights into GA4 and how it enables data tracking and analysis for your ad campaigns.
3. Knowledge of Conversion API from Facebook and how it complements GA4 for effective ad tracking.
4. Real-world examples and best practices for implementing GA4 and Conversion API.
5. How using specialized hosting tools can make it easy for you to set up your server-side tracking?
Don't miss this opportunity to future-proof your marketing strategies and drive results in a cookie-less world. The course is structured into three modules with 11 videos, all under an hour in total duration.
Meet Your Experts
A Renowned Instructor and a Mentor Bringing 35+ Years of Industry Experience
Yogesh Jain
Your Instructor and Head of Marketing Analytics at Growth Marketing Team
Meet Yogesh Jain, a seasoned digital marketer with over 6 years of hands-on experience in the industry.
Managed campaigns for globally recognized brands like Redbull, BMW Malaysia, and Korean Air, with monthly budgets exceeding $500,000.
Skyrocketed monthly spend from $30,000 to $200,000 within a mere 2 months for an online music business, all while maintaining a remarkable 2+ return on ad spend (ROAS).
Acclaimed author of the game-changing book, "Selling Through Content," and sought-after courses, "Market Research for B2B and SaaS Business" and "SaaS Marketing for Dummies,"
Tushar Bhatnagar
Your Mentor and Founder of Growth Marketing Team
My name is Tushar Bhatnagar, and I've sold more than $200M in Online Courses since April 2012.
At Mindvalley, I lead a 40 person team and to manage day to day marketing operations from 2015-2016 until I got called to work for a tech startup in Silicon Valley.
At Crowdstaffing, I was responsible to bring in Fortune 500 Clients via B2B and partners via B2C marketing activities. The company serves the likes of Google, SpaceX and Uber.
In 2016, I was listed as one of the Top 25 CMOs in Asia Pacific by the CXOPowerBook and have more than 10,000 students for his online courses on Udemy.
Ready to navigate the cookie-less future of advertising?
Explore how these cutting-edge tools enable effective ad tracking, empower decision-making, and drive results in the face of changing privacy regulations.
In the "Advertising in a Cookie-Less World" course, you will gain valuable knowledge and skills to navigate the evolving landscape of digital advertising and thrive in a cookie-less environment. Here's what you'll learn:
- Module 1:
- 1. Learn about the current approach to cookie-less tracking
- 2. Gain insights into the driving factors behind the shift, including privacy regulations and browser restrictions.
- 3. Learn about the limitations and challenges posed by the absence of third-party cookies.
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- Module 2:
- 1. Discover the power of Google Analytics 4 (GA4) and Facebook's Conversion API as alternatives to traditional cookie-based tracking.
- 2. Understand the benefits and limitations of using these solutions for ad tracking in a cookie-less environment.
- 3. Learn how to set up GA4 and Conversion API to collect and analyze valuable data in a privacy-centric manner. We'll discuss approaches like direct integration , Conversion API Gateway, and GA4 setup assistant.
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- Module 3:
- 1. See what hosting options are available for your server-side tracking (first party approach)
- 2. Get step-by-step instructions and understand how different elements are interacting with each other in a server-side tracking setup (using Server-Side Google Tag Manager).
Embrace the new era of advertising with GA4 and Conversion API. This course equips non-technical marketers and business leaders with a clear understanding of how these powerful tools work together, allowing you to track, measure, and optimize your ad campaigns in the absence of cookies.
Client Testimonials
"Not just a contractor"
“Shoutout to Tushar and his team. They have been an absolute pleasure to work with. I highly recommend them. Anytime we had an idea we wanted to try they would be there to run it. They were really a partner to our business. Not a separate contractor. If you’re looking for someone to just plug into your business and run Ads, they are the right team.”
Sean Patrick Simpson, CEO
Soul Space Media
“It was very profitable”
“Tushar and his team helped us to scale to over a million dollars in advertising spend with very good results! They were professional, flexible, and easy to work with. The relationship was very profitable, and I wouldn’t hesitate to work with them again in the future. You can’t go wrong with Tushar and his team."
Josh Dunlop, CEO
Expert Photography
"A delight to work with"
“We worked with Growth Marketing Team for paid media as part of our Super Conference series. Tushar and team are a delight to work with, being the right balance of professional, and caring about the project. Ad campaigns are running 24/7 and we appreciated their constant availability when critically needed and commitment to our mutual success. "
Alex Howard, CEO
Optimum Health Clinic
There is more than one way to implement cookie-less tracking... Skip to the right one!
Frequently Asked Questions
#1: Who is this course for?
This course is designed for CEOs, marketing directors, and professionals in the digital marketing field who want to understand the impact of a cookie-less world on advertising and learn effective strategies to navigate this new landscape. It is suitable for individuals with varying levels of technical expertise.
#2: Do I need any prior knowledge or experience in digital advertising?
No prior knowledge or experience in digital advertising is required. This course covers the fundamentals and provides a comprehensive understanding of advertising in a cookie-less world, making it accessible to beginners while also offering valuable insights for experienced marketers.
There are no specific prerequisites for this course. However, a basic understanding of digital marketing concepts and familiarity with advertising platforms and techniques will be helpful.
#3: How long will it take to complete the course?
The course consists of 3 modules with a total of 11 videos, and the total course duration is under an hour. However, the actual completion time may vary based on individual learning pace and engagement with the course material.
#4: Can I access the course material after completing the course?
Yes, you will have lifetime access to the course material, including videos and any supplementary resources or materials provided.
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