Case Study:
Advertising for a Course by a Popular Spiritual Coach

Growth Marketing Team

How We Have Achieved a 340% ROAS in Just Three Weeks for a Holistic Coach?

An online education company specializing in natural healing courses approached us seeking to increase sales through advertising to a wider audience. They had not previously invested in advertising but were eager to expand their reach and revenue.

  • ​Industry: Online Education, Holistic Health
  • ChannelsFacebook, Instagram, Google Search, YouTube, Google Display Network
  • ​Objectives:  Introducing new course "The Weight Class" and achieve a minimum of 300% ROAS from paid advertising. 
  • Campaign Dates: 18th May 22 to 04th June 2022

What Changed in 3 Weeks?

Metrics Before the Launch:
CAC: $90
Monthly Subscriptions: 700

Campaign Dates
21st Jun 21 - 14th Jul 2021

Metrics After the Launch:
CAC: $60
Monthly Subscriptions: 2480

Reduction in CPA

Monthly Subscriptions

Increase in Brand Mentions

ROAS Achieved

Monthly Subscriptions

Brand Mentions

Creating and Leveraging a Viral Marketing Effect

We increased branded searches for the company, which means that there was much more organic traction for business even after the campaign ended.

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Campaign Brief and Challenges

The Campaign Idea

The music school was giving away more than $30,000 worth of prizes in the summer. It was completely FREE to enter, and the prizes included limited-edition instruments and outstanding music gear.

Challenges Faced

  • ​iOS 14 resulted in a drop in conversions on Facebook and Instagram
  • ​On Facebook, we faced ad disapprovals as the algorithm confused the concept with lottery and gambling ads
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Quantifiable Success

We increased branded searches for the company, which means that there was much more organic traction for business even after the campaign ended.

We spent $150K (40% on Google and 60% on FB) and got a CPA of $60 on both platforms.

Our CAC was a priority over scale and we ensured that the business got maximum subscriptions possible.

We spent $150K and got a CPA of $60 on both platforms

How Did Growth Marketing Team Achieved This Target?

  • Pre-launched a teaser campaign to generate interest before the actual launch.
  • ​Used a campaign structure that allows to filter interested people based on behaviors like cart abandonment, time on site, video engagement, and button clicks for efficient remarketing campaigns.
  • ​Leveraged the mass appeal of giveaway concept with open targeting campaigns on Facebook resulting in lower CPM and CPC.
  • ​Used dynamic Facebook ads to update the business about best-performing creatives using statistically significant data.
  • ​Took advantage of trending searches about the brand on Google for search and performance max campaigns.
  • ​Video campaigns had an average CPC of $0.68, but the Discovery campaign resulted in a CPC of $0.19. Growth Marketing Team extensively used discovery ads to generate quality traffic and later retargeted these users across platforms to trigger sales.

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