Metrics Before the Launch:
CAC: $90
Monthly Subscriptions: 700
Metrics After the Launch:
CAC: $60
Monthly Subscriptions: 2480
We increased branded searches for the company, which means that there was much more organic traction for business even after the campaign ended.
The music school was giving away more than $30,000 worth of prizes in the summer. It was completely FREE to enter, and the prizes included limited-edition instruments and outstanding music gear.
We increased branded searches for the company, which means that there was much more organic traction for business even after the campaign ended.
Our CAC was a priority over scale and we ensured that the business got maximum subscriptions possible.